A New Reality
for Brands

Altered helps brands navigate the ongoing evolution of the brand and consumer landscape.

Our Story

Originally founded to explore the impact of COVID-19 on brands, Altered recognizes that transformation, or disruption, is not a singular or even infrequent event—the world is constantly evolving. Altered’s network of ideas and perspectives helps brands adapt to these changing realities and build ecosystems designed for endurance.

Atlantic 57 is The Atlantic’s brand evolution firm. Visit our website here.

Latest Articles

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What We’re Learning by Telling More Inclusive Stories

Jason Tomassini

Jason Tomassini
Vice President, Editorial

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Increasing Inclusion Through Employee-Driven Storytelling

Janeen Williamson

Janeen Williamson
Engagement Director

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How We Can Advance Equity and Inclusion Through the Stories We Tell

Margaret Myers

Margaret Myers
Managing Editor

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A Journalist’s Guide For Brands Navigating Tumultuous Times

Margaret Myers

Margaret Myers
Managing Editor

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